Mattel announced on October 16, 2024, the launch of 'Challenge Accepted,' a new platform for its Hot Wheels brand. This initiative aims to empower children through play to cultivate a growth mindset, encouraging them to 'try, fail, repeat, and grow.'
To inform the platform, Hot Wheels consulted with Mindset Works, a leader in growth mindset development. Research indicated that 77% of children aged four to eight believe they can learn anything with effort, but 71% of parents intervene in challenges, potentially hindering growth mindset development.
As part of this commitment, Hot Wheels is launching the Hot Wheels Challenger Spirit Fund, with Mission 44, a charity founded by Sir Lewis Hamilton, as its inaugural partner. The fund will provide resources and opportunities to foster a growth mindset, including a STEM inspiration event at the 2024 Formula 1 United States Grand Prix.
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