Mattel announced on March 24, 2025, the renewal of its multi-year global licensing agreement with Disney for the Toy Story franchise. This agreement extends Mattel’s rights to develop toy lines across action figures, vehicles, radio control, games, and plush products.
The renewed partnership will support new products commemorating Toy Story's 30th anniversary and the upcoming release of 'Toy Story 5,' slated for June 19, 2026. Some 30th-anniversary products are already available, with more 'Toy Story 5' releases planned for next year.
In 2026, Mattel's offerings will expand to include new action figures highlighting key movie moments, a 'Toy Story 5'-themed UNO edition, and new plush and radio control products. This renewal strengthens Mattel's long-standing relationship with Disney and ensures continued monetization of a highly popular intellectual property.
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