Mattel and WWE, part of TKO Group Holdings, announced a multi-year extension to their global licensing agreement on April 14, 2025. This renewal ensures Mattel will continue to produce a wide range of WWE products.
The product line includes action figures and accessories, playsets, role-play items, vehicles, and vehicle accessories. Mattel and WWE have partnered since 2010, with WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category.
This extended collaboration comes at a time of continued international expansion for WWE, including its new partnership with Netflix. The agreement reinforces Mattel's commitment to delivering authentic, high-quality products that capture the energy of WWE Superstars for fans globally.
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