Mattel announced on May 1, 2025, the launch of the first product collection under its new Mattel Brick Shop brand, in collaboration with Hot Wheels. This collection introduces seven collectible building sets.
These building sets are available for pre-sale at select retailers globally and are scheduled to hit retail shelves this summer. The collection aims to bring the Hot Wheels brand into the building sets category, offering new creative play experiences.
This launch is a key step in Mattel's strategy to expand its portfolio into new product categories and leverage its iconic brands in innovative ways. It follows the earlier announcement of the Mattel Brick Shop brand at the Nuremberg International Toy Fair.
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