Mattel announced on January 30, 2025, the launch of '80 Moments for 80 Years,' a year-long philanthropic campaign to celebrate its 80th anniversary. This initiative underscores the company's legacy of giving back to communities since its founding in 1945.
Throughout 2025, the Mattel Children’s Foundation will support over 80 nonprofits globally and launch more than 80 philanthropic activations through its 'Play it Forward' program. These efforts will include in-kind donations, volunteerism, and strategic collaborations.
Key partnerships include Save the Children, Ronald McDonald House Charities, and Make-A-Wish, with activities focused on early learning, child health, and granting wishes for children facing critical illnesses. This campaign reinforces Mattel's belief in the fundamental right to play and its commitment to positive societal impact.
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