Mattel announced on May 19, 2025, the launch of UNO Social Clubs, aiming to transform the classic card game into an elevated social experience. The initiative will kick off with an UNO Social Club in Las Vegas, Nevada, at the Palms Casino Resort from July 18-20, 2025.
Fans can enter for a chance to win a weekend stay in an UNO-themed luxury suite, complete with a private bowling alley and game-inspired décor. The suite will be stocked with various UNO games and feature a personal UNO game host.
UNO Social Clubs are planned to pop up across the country later this year in bars and venues in major U.S. cities, offering UNO-themed drink menus, tournament-style play, and photo opportunities. This initiative represents Mattel's strategy to extend its iconic brands into experiential entertainment and engage new adult demographics.
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