Mattel Expands Roblox Collaboration, Launching New Monster High Experience

MAT
October 16, 2025
Mattel, Inc. and Roblox Corporation announced on October 16, 2025 that they are expanding their collaboration to introduce a series of new Roblox titles based on Mattel’s most celebrated brands. The partnership will bring a new Monster High experience to the platform, set to debut on October 24, 2025. The Monster High Roblox experience will allow players to explore the haunted halls of the school, customize their pet “Creepanions,” craft elixirs in Frankie Stein’s Alchemy Lab, and join Clawdeen Wolf’s pack to earn rewards. The experience builds on the franchise’s global success and offers a new interactive digital play environment for fans of the brand. In addition to Monster High, the announcement said that other Mattel franchises—Barbie, Hot Wheels, Masters of the Universe, UNO, and more—will follow as standalone games on Roblox. The deal also expands the Roblox License Manager, making Polly Pocket and Street Sharks available to developers and adding Matchbox and Rock ‘Em Sock Em Robots soon after. Ron Friedman, Vice President of Mattel Future Lab, said the collaboration “opens new ways for fans to experience Mattel’s brands” and that the partnership “creates worlds that seamlessly bridge physical and digital play.” The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.