Mattel Films announced on October 29, 2024, that it is developing a live-action feature film based on its classic View-Master toy. The project is a collaboration with Sony Pictures Entertainment and Escape Artists.
The film aims to bring the timeless 3-D image viewing device, which has inspired generations with its storytelling possibilities, to the big screen. Robbie Brenner, President of Mattel Films, stated that the collaboration will introduce a modern take on the beloved toy.
This development is part of Mattel's broader strategy to transform into an IP-driven family entertainment company, following the success of the Barbie movie. It expands Mattel Films' pipeline, which also includes projects like 'Masters of the Universe' and 'Matchbox'.
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