Mattel announced on February 26, 2025, the introduction of an all-new Fisher-Price Barney toy line. This collection is inspired by the return of the iconic purple dinosaur and the new animated TV series, 'Barney's World'.
The new toy line includes plush toys, role-play items, and playsets featuring characters and themes from 'Barney's World'. These products incorporate musical and sensory elements designed to inspire imaginative storytelling play and promote self-love and emotional growth.
Highlights of the collection include the Fisher-Price Barney’s World Sensory Barney and the Heart Hands Barney, which plays phrases and songs from the show. The toy line is available exclusively at Walmart, supporting the broader relaunch of the Barney brand for today's families.
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