Mattel, Inc. announced today, 2025‑10‑07, that it is launching Team Barbie, a new line of dolls modeled after four professional rugby players – Ellie Kildunne (U.K.), Ilona Maher (U.S.), Nassira Konde (France), and Portia Woodman‑Wilkiff (New Zealand). The dolls are produced in a new "Muscular" body sculpt that reflects the athletes’ physiques and will be available for purchase in 2026, with the Ilona Maher doll slated for release that year.
The initiative is part of Mattel’s celebration of International Day of the Girl and includes a study conducted across the U.S., U.K., France, and New Zealand to understand barriers to girls’ confidence. Mattel is also donating to girls’ sports organizations in those countries to support the campaign’s mission. By tying the dolls to real‑world role models, the company aims to deepen brand engagement and drive new sales opportunities within its Barbie portfolio.
This launch represents a noteworthy operational milestone for Mattel, adding a fresh product line that can generate revenue, reinforce brand relevance, and support the company’s broader strategy of leveraging iconic IP for growth. The announcement’s explicit timing and detailed product information confirm its material significance for investors.
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