Mattel announced on January 9, 2025, a publishing partnership with TOKYOPOP, a manga and anime media brand. The collaboration will develop original manga-style graphic novels for children aged 8-12, based on Mattel’s Hot Wheels and Barbie brands.
The first titles, including a western-style manga graphic novel series inspired by Hot Wheels and new stories featuring Barbie characters, are scheduled to debut in print in 2026. These series will feature fresh artwork and original stories, aiming to introduce the cherished brands to new audiences.
This initiative builds on Mattel’s ongoing efforts to engage fans through diverse storytelling formats and expands its intellectual property into the growing graphic novel market. It represents a strategic move to broaden the reach and appeal of its core brands beyond traditional toys.
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