MasterCraft Boat Company recently hosted a dealer meeting at its Tennessee factory, bringing together nearly 170 attendees for product education, pricing strategies, and a comprehensive factory tour. A highlight of the event was the unveiling of an exciting new product, signaling an innovative chapter for the brand.
Brad Nelson, MasterCraft Boat Chief Executive Officer, emphasized the company's continued commitment to innovation and strengthening relationships with its dealer network. This focus aims to ensure dealers are well-equipped to support MasterCraft's vision and product offerings.
The event also celebrated dealer excellence, with 28 dealers achieving perfect scores on their Customer Satisfaction Index surveys, and inducted waterskiing icon Freddy Krueger into the MasterCraft Legends Club. The company launched its new 'We Build Memories' campaign, reinforcing the core mission behind its boats.
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