MasterCraft Boat Holdings, Inc. announced the completion of its previously announced asset exchange, transferring ownership of its Aviara brand to Cruisers Yachts. Cruisers Yachts is a subsidiary of MarineMax, Inc.
The transaction, completed on October 18, 2024, included the transfer of all commercial and operational assets related to Aviara's product line. MarineMax also assumed Aviara's customer care and warranty liability and administration.
The amounts paid to MasterCraft by MarineMax for the Aviara brand were offset by MarineMax's assumption of these warranty liabilities and administration accruals. This divestiture aligns with MasterCraft's strategy to focus resources on its core, high-potential brands.
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