Marchex announced the launch of Industry Benchmarking within the Key Insights Dashboard of its Marchex Engage Platform. This new capability provides businesses with real-time visibility into how their performance compares to industry peers across key performance indicators (KPIs).
The feature allows companies to assess metrics such as conversation rate, lead rate, appointment set rate, and customer satisfaction KPIs against industry benchmarks. This enables leaders to identify areas where they outperform the market and where improvements are needed in sales, marketing, strategy, and operations.
Powered by Marchex’s extensive conversation analytics data from millions of consumer interactions, Industry Benchmarking streamlines the process of competitive evaluation. This capability is available to eligible customers via an annual license, enhancing the value of the Engage Platform by delivering standardized and accessible competitive insights.
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