Estrella MediaCo announced the promotions of two standout leaders as part of its continued investment in cross-platform growth and multicultural market leadership. Rogerio Alves has been promoted to Vice President, Digital Sales – CTV and Audio Streaming.
In his new role, Alves will lead monetization strategies across Estrella’s growing digital video and audio portfolio, including FAST channels, CTV, and streaming audio platforms. Sandra Sanchez has been promoted to Vice President, National Sales, overseeing broadcast and digital sales across all national spot markets.
Both Alves and Sanchez will report directly to Brian Fisher, Senior Vice President of Video Sales. These promotions reflect the exceptional talent driving Estrella MediaCo’s momentum and its focus on delivering results for brands in multicultural media.
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