HOT 97 celebrated the resounding success of its 31st Annual Summer Jam, which took place on Friday, June 20, 2025, at the Prudential Center in Newark, NJ. The event drew over 15,000 fans and featured performances from major artists.
The event's digital platforms played a key role in amplifying its reach, with social engagement increasing by over 1,000% and reaching over 38 million users worldwide. Unique visitors to the HOT 97 web and app platform were up nearly 80% over the prior year.
Attendees were also given a sneak peek of the upcoming HOT 97 TV, a new Connected TV platform. The growth and success of video content from the event contributed to the decision to launch the HOT 97 TV FAST Channel this summer.
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