On October 8, 2025, MediaCo Holding Inc. announced the creation of its 2026 Political Team, a 100‑plus‑person unit dedicated to political advertising and engagement across all local markets, with a particular focus on swing states.
The new team will leverage MediaCo’s owned and operated radio, television, digital, and out‑of‑home platforms, advanced data analytics, and a partnership with Do It Outdoors to deliver hyper‑local, geofenced, and shadow‑fenced advertising to Hispanic, Black, and Asian voters. This cross‑platform approach is designed to provide campaigns with precise targeting and measurable impact.
By establishing a dedicated political arm, MediaCo positions itself to capture a growing share of the political advertising market, which has historically generated significant revenue for media companies. The launch signals a strategic expansion into a high‑margin, high‑frequency advertising segment that complements MediaCo’s existing multicultural media portfolio and offers new revenue opportunities for the 2026 election cycle.
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