MediaCo Holding Inc. (Nasdaq: MDIA) announced today the launch of WMBC‑TV in New York, a full‑power HD “must‑carry” television station that will carry the EstrellaTV Network. The station, owned and operated by Mountain Broadcasting Corporation, transmits from the top of One World Trade Center and delivers over‑the‑air HD coverage to more than 20 million viewers across the New York metropolitan area.
On October 20, 2025, WMBC‑TV will officially transition to EstrellaTV NY, marking a major milestone in MediaCo’s strategic expansion into the nation’s most influential Hispanic media market. The move positions EstrellaTV among the top three Hispanic television networks in the United States and extends the company’s reach into a key advertising hub.
CEO Albert Rodriguez said, “This marks a defining moment for EstrellaTV, positioning us firmly among the top three Hispanic networks in the nation.” Chief Revenue Officer Brian Fisher added, “With EstrellaTV NY, advertisers can connect with the nation’s second‑largest and most influential Hispanic audiences through a unified network that spans television, radio, streaming, and concerts.”
The launch of WMBC‑TV represents a significant operational milestone, adding a high‑profile, full‑power station to MediaCo’s portfolio and opening new revenue streams across local, national, digital, and live‑event platforms. By securing a must‑carry presence in New York, MediaCo gains access to a 20 million‑viewer audience and a robust advertising market, reinforcing its position as a leading multicultural media powerhouse.
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