EstrellaTV, MediaCo Holding Inc.'s multiplatform Spanish-language network, closed out the July ratings period with significant momentum, achieving strong audience gains. In the final week of July, EstrellaTV delivered 18.3k among P18-49 viewers in Monday-Sunday prime, marking its fifth highest weekly prime delivery this season.
This performance represents a substantial +24% increase over its season-to-date average, with the network averaging 13.8k P18-49 viewers in July, up +13% versus July 2024. This marks the fourth consecutive month and the sixth time in the past eight months that EstrellaTV has posted year-over-year gains in this key demographic.
In contrast, top Spanish-language networks Univision and Telemundo posted year-over-year declines in July among P18-49 in Monday-Sunday prime of -35% and -21%, respectively. This growth reinforces EstrellaTV’s increasing relevance among younger Hispanic audiences and the continued strength of its programming strategy.
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