Mondelez International has broadened its voluntary recall of the CHIPS AHOY! Baked Bites Brookie line, adding two previously excluded product UPCs and extending the affected best‑by dates to a range from May 9 to May 18 2026. The expansion follows an earlier recall issued on December 24, 2025, after an internal audit uncovered an incorrect mixing process that produced small corn starch clumps, a potential choking hazard for children and the elderly.
Consumers who purchased the affected product are advised not to consume it and to return it for a refund or replacement. Mondelez has set up a dedicated hotline and is cooperating closely with the U.S. Food and Drug Administration. No injuries or illnesses have been reported to date, and the company is monitoring the situation closely.
The recall underscores Mondelez’s commitment to consumer safety and highlights the importance of rigorous quality‑control procedures in its manufacturing operations. While the recall is limited in scope and is unlikely to materially affect the company’s $36.4 billion revenue base, it serves as a reminder that even well‑established brands must maintain vigilance to protect brand reputation and consumer trust.
Mondelez’s financial strength and diversified portfolio mitigate any short‑term impact from the recall. The company’s ongoing focus on cost discipline and operational efficiency positions it to absorb the modest costs associated with the recall without significant disruption to its overall performance.
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