Meta Platforms announced on Friday, 2025‑09‑26, that it will offer an ad‑free subscription option for Facebook and Instagram users in the United Kingdom, allowing users to avoid advertisements on both platforms.
The move is a direct response to regulatory guidance from the UK’s Information Commissioner’s Office, which has scrutinized Meta’s ad practices and pushed for greater transparency and user choice.
By introducing a subscription model, Meta adds a new revenue stream and aligns with its broader strategy to diversify monetization beyond advertising, potentially impacting user engagement and the company’s revenue mix.
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