On Thursday, October 2, 2025, Meta Platforms announced Business AI, a new AI‑powered chat assistant designed to help companies offer customers personalized product recommendations and quicker purchase options through chat conversations. The assistant can be embedded on retailers’ own websites, on Shopify‑powered sites, and on Meta’s own platforms such as Instagram and Facebook, according to Clara Shih, head of Business AI, who told reporters during a press briefing. For companies that integrate Business AI into Meta ads, the tool will be free; for use on external websites, Meta will charge a price that Shih said will be lower than other market alternatives. This launch expands Meta’s revenue streams beyond advertising, opens a new AI‑assistant market, and could enhance ad effectiveness by providing real‑time, conversational product guidance to users. By moving into this new product category, Meta aims to capture additional value from its vast user base and strengthen its competitive position in the rapidly growing AI‑driven commerce space.
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