Meta Platforms announced on December 5 2025 that it had acquired Limitless, an AI‑powered wearable startup known for its pendant that records conversations and generates real‑time summaries. The terms of the deal were not disclosed, but the acquisition adds a new hardware form factor to Meta’s growing lineup of AI‑enabled devices, which already includes Ray‑Ban Meta and Oakley Meta glasses.
The acquisition brings proprietary AI technology that can capture and process audio, enabling a more seamless personal assistant experience across Meta’s ecosystem. By integrating Limitless’s conversation‑recording and summarization capabilities, Meta can offer a more comprehensive AI‑powered assistant that works across glasses, pendants, and potentially other devices, strengthening its competitive edge in the emerging smart‑glasses and wearable AI market.
Limitless, formerly Rewind, had raised over $33 million in funding and was valued at $368 million in its 2023 round. The deal allows Meta to tap into a customer base that has already adopted the pendant, while discontinuing new sales and sunsetting the Rewind desktop software after a year of support for existing users.
Management emphasized the strategic fit. Limitless CEO Dan Siroker said the partnership “shares Meta’s vision of personal superintelligence and will help bring that vision to life.” A Meta spokesperson added that the acquisition will accelerate Meta’s work to build AI‑enabled wearables.
The move positions Meta against competitors such as Apple and Google, who are also investing heavily in wearable AI. By integrating Limitless’s technology, Meta can expand its hardware portfolio beyond smart glasses and offer a low‑cost entry point into AI‑assisted personal assistants, potentially broadening its reach in the consumer market.
Privacy remains a key concern for always‑on recording devices. Limitless had introduced a “Consent Mode” to address privacy, and Meta will need to ensure compliance with data protection regulations as it expands the technology into its broader product ecosystem.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.