Meta Platforms Inc. announced the launch of a new line of smart glasses on October 10, 2025. The devices, priced at $799, feature a built‑in screen and integrated AI capabilities that enable real‑time translation, voice commands, and contextual overlays. The unveiling was presented by Chief Product Officer Chris Cox during a Bloomberg Tech interview.
The new glasses represent a significant expansion of Meta’s hardware portfolio, moving beyond the Ray‑Ban Meta AI glasses that debuted in 2024. By offering a higher‑end, feature‑rich model, Meta aims to capture a broader segment of the emerging AR/VR market and generate new revenue streams outside its core advertising business. The product aligns with Meta’s long‑term vision of embedding AI into everyday devices.
This launch follows Meta’s recent investments in AI infrastructure and chip development, positioning the company to leverage its Llama models for on‑device processing. The introduction of a premium smart glasses line signals Meta’s commitment to becoming a leader in the next computing platform, potentially reshaping user interaction across its Family of Apps. The move also provides a tangible product that can be monetized through hardware sales, subscription services, and data‑driven advertising opportunities.
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