Meta Platforms announced that it will require advertisers to disclose the use of artificial intelligence or other digital techniques to create or alter political or social issue ads. This policy will be implemented ahead of the Canadian federal elections.
The initiative aims to curb misinformation and enhance transparency in political advertising on Meta's platforms. By mandating disclosure, Meta seeks to address concerns about the integrity of electoral processes.
This strategic policy adjustment could impact advertisers' practices and potentially influence the volume or nature of political content on Facebook and Instagram in Canada. It represents Meta's proactive approach to managing the challenges posed by AI in public discourse.
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