MeridianLink, Inc. announced on March 25, 2025, a significant milestone in its partnership with TruStage, an insurance, investment, and technology provider. The collaboration has reached over 1.4 million insurance impressions to date as part of the consumer loan process within the MeridianLink Consumer loan origination system (LOS). This embedded integration aims to create a seamless experience for borrowers selecting Payment Protection options.
The integration of Payment Protection options within the MeridianLink One unified platform enhances the digital application process for both consumers and lending employees, saving time and effort. This is crucial for financial institutions as it presents a substantial opportunity to increase non-interest income.
The partnership has achieved a greater than 30% Application Lead Rate and Engagement Score, along with an impressive 47% Impression-to-Lead Rate on GAP, both exceeding industry averages. This success demonstrates the value of the robust partner ecosystem and its ability to foster revenue growth and consumer satisfaction by embedding insurance options directly into the application process.
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