Mixed Martial Arts Group Acquires BJJLink, Expands Market Position

MMA
October 06, 2025

Mixed Martial Arts Group Limited announced on December 18, 2024, the acquisition of BJJLink, a leading Jiu Jitsu gym management and fintech platform. This strategic move aims to solidify MMA's position as a commercial and cultural epicenter for the martial arts industry.

The acquisition targets the Brazilian Jiu Jitsu market, which includes over 44,000 studios in the US alone, contributing to an estimated $18.6 billion annual martial arts market in the country. BJJLink brings a passionate and established customer base to MMA's ecosystem.

This acquisition is expected to enhance MMA's technology offerings and market reach within the global gym management platform market, which is estimated to be valued at over $1.1 billion by 2031, providing significant growth opportunities.

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