Mixed Martial Arts Group Limited (NYSE: MMA) and World Liberty Financial (WLFI) entered into a strategic memorandum of understanding on December 30, 2025 to build a token‑based ecosystem for MMA’s global community of fighters, fans, coaches and gyms. The agreement calls for the creation of an MMA.INC utility token and the integration of WLFI’s USD1 stablecoin as the foundational layer of the on‑chain platform, with WLFI joining MMA’s Strategic Advisory Board to guide token architecture, regulatory compliance and treasury operations.
The MMA.INC token will be issued on a permissionless blockchain and will feature a capped supply of 100 million units, with 30 % allocated to community rewards, 20 % reserved for strategic partners, 15 % earmarked for liquidity provision, and the remaining 35 % held in a treasury to fund future development. Token holders will earn rewards through staking, marketplace fees, and participation in governance proposals, while the USD1 stablecoin will provide price stability for transactions and enable seamless cross‑border payments within the MMA ecosystem.
MMA’s recent financial performance underscores the importance of this initiative. In the trailing twelve months ending June 30, 2025, the company reported a net loss of $12.4 million on revenue of $45.6 million, a decline of 18 % YoY. The loss reflects heavy investment in technology and marketing, including a $3 million private placement led by American Ventures LLC and participation from Donald Trump Jr., who also serves as a strategic advisor. The partnership is therefore a critical source of potential new revenue streams to offset ongoing operating losses.
WLFI, founded in 2024, has positioned itself as a DeFi platform with a USD1 stablecoin backed by U.S. Treasury securities and cash equivalents. The company’s political ties to the Trump family have attracted SEC scrutiny, raising regulatory concerns for the partnership. WLFI’s expertise in stablecoin architecture and treasury management is expected to mitigate price volatility and provide a trusted foundation for the MMA token economy.
Strategically, the partnership builds on MMA’s prior Web3 experiments, including a tokenization pilot on the Solana testnet, integration with NVIDIA’s AI infrastructure, and a partnership with UFC GYM. By embedding a token economy into its core platform, MMA aims to deepen engagement, monetize fan interactions, and create new revenue channels through token sales, staking rewards, and a marketplace for digital assets such as fight highlights and training content.
The deal carries significant regulatory and execution risks. WLFI’s political connections may invite heightened scrutiny from the SEC and other regulators, while the nascent nature of the token economy introduces operational challenges such as liquidity provision, user adoption, and compliance with evolving crypto regulations. MMA’s current financial losses amplify the stakes, as successful execution of the Web3 strategy is essential to its long‑term viability.
"This partnership brings together the unique world‑leading capabilities and assets of World Liberty Financial and MMA.INC," said Donald Trump Jr., Co‑Founder of WLFI and Strategic Advisor to MMA. "I’m incredibly proud that MMA.INC now has the opportunity to leverage the world‑class technology and financial infrastructure of World Liberty Financial to accelerate its Web3 strategy."
"This partnership sets the foundation for a global on‑chain ecosystem that merges the passion of combat sports with the utility of modern digital finance," said Nick Langton, Founder & CEO of MMA Group. "World Liberty Financial brings deep expertise in stablecoin architecture and next‑generation payments technology. Together, we will create a token economy with genuine utility, strong governance and scalability to serve the global community of martial arts fans, practitioners, coaches and athletes."
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