MNTN introduced QuickFrame AI, an all‑in‑one creative workspace that uses generative AI to produce studio‑quality video ads in minutes. The platform pulls together leading AI models—including Google’s Veo and Imagen, ElevenLabs, WellSaid Labs, and Stability AI—to script, generate, and voice complete ads from a simple URL input.
The beta launch on October 30, 2025, allows brands to move from concept to a ready‑to‑air spot in an average of 12 minutes, eliminating the traditional creative bottleneck that has limited TV advertising to large advertisers.
QuickFrame AI can publish finished ads directly to MNTN’s Performance TV network, reaching premium streaming channels such as HBO Max, ESPN, and Peacock, or export them to Meta, TikTok, YouTube, and Google Ads Manager. The free beta usage is available through the end of 2025 for campaigns on MNTN Performance TV.
MNTN’s financial results for Q2 2025 show a net loss of $26.2 million, a $23.0 million IPO‑related charge, and revenue of $68.5 million, up 25% year‑over‑year. Gross margin improved to 77% from 70% in Q2 2024, driven by cost efficiencies and higher mix of high‑margin Performance TV business.
The QuickFrame AI launch is part of MNTN’s strategy to democratize TV advertising for small and mid‑size businesses. By enabling rapid, affordable ad creation, the company expects to accelerate customer acquisition and increase ad spend on its platform, particularly from the 97% of customers who have never run a TV ad before.
MNTN’s Performance TV network reaches premium streaming channels such as HBO Max, ESPN, and Peacock. The company reported $259.91 million in revenue over the last twelve months and a gross profit margin of 73.8%, but remains unprofitable with a loss of $55.24 million in the last 12 months.
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