MNTN Inc. (NYSE: MNTN) announced on 2025‑10‑15 that it has added Haus, a leading incrementality measurement platform, to its Measurement Partner Program. The partnership gives MNTN advertisers access to Haus’s AI‑driven, experiment‑based lift measurement, allowing marketers to quantify the incremental impact of their Connected TV (CTV) campaigns with statistical rigor.
The beta program, which is concluding ahead of a broader rollout in Q4 2025, will enable advertisers to design structured experiments that isolate the effect of MNTN’s CTV ads. By providing independent, science‑backed lift data, the collaboration addresses a growing demand among marketers for transparent, third‑party validation of CTV performance and helps MNTN position its platform as a true performance channel.
This partnership strengthens MNTN’s measurement moat, enhances advertiser confidence, and is expected to attract new CTV customers seeking proven ROI. The addition of Haus’s expertise complements MNTN’s existing AI‑powered targeting and attribution tools, potentially accelerating the company’s growth trajectory in the expanding CTV advertising market.
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