On October 14, 2025, PubMatic announced a strategic partnership with MNTN (NYSE: MNTN) that delivers MNTN’s self‑serve Performance TV platform with PubMatic’s direct access to top‑tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels. The partnership is live now and is designed to democratize premium inventory for performance‑focused marketers, providing transparent supply‑side access and AI‑powered optimization. MNTN’s VP of CTV, Chris Innes, highlighted that the collaboration enables advertisers to participate in high‑quality streaming environments while maintaining the data, control, and accountability they expect from digital channels.
The partnership has already produced measurable results for PubMatic’s publisher partners. Publishers on the PubMatic platform are experiencing a 10% revenue uplift driven by a 14% increase in unique advertiser demand. These metrics demonstrate that the new advertiser segment delivers strong value efficiency and contributes to sustainable revenue growth for publishers.
For MNTN, the alliance expands access to premium inventory without cannibalizing existing demand, reinforcing its strategy to serve a largely net‑new to TV customer base. By integrating PubMatic’s supply‑side intelligence, MNTN can offer performance‑focused marketers premium brand‑safe placements with complete visibility into ad placements and cost structures. The partnership positions MNTN to capture additional market share in the premium CTV segment and supports its broader goal of scaling performance TV revenue across the United States.
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