Mobiquity Technologies, Inc. (OTCQB: MOBQ) announced on January 7 2026 that it has completed the deployment of its Context Networks’ Contextual Promotions Media Network™ (CPMN™) platform at two WarHorse Gaming casino properties in Nebraska. The platform, powered by Mobiquity’s advertising technology, was installed in 2025 and now enables WarHorse to monetize existing slot‑machine, kiosk, and digital‑signage inventory as a compliant, data‑driven advertising channel without additional capital investment.
The CPMN™ platform unifies digital advertising, verification, and analytics across the gaming industry, allowing operators to turn every screen on the floor into a revenue‑generating asset. By leveraging Mobiquity’s data intelligence and programmatic infrastructure, the system delivers real‑time, context‑aware ads on slot‑machine screens, financial kiosks, table‑game signs, and mobile loyalty apps. The closed‑loop framework captures impressions, interactions, and outcomes, giving advertisers and operators a measurable return on investment.
Mobiquity’s financial performance has been volatile. Q3 2025 revenue fell to $117,074, a 79.3% decline from $566,044 in Q3 2024, while Q2 2025 revenue dropped to $31,108 from $266,892 in Q2 2024. The company’s gross profit margin improved to 99% in Q2 2025 from 31% year‑over‑year, reflecting a shift from low‑margin political advertising to higher‑margin gaming and programmatic services. Despite the margin lift, the company remains in a distressed financial position, with negative profitability and a liquidity crisis that has prompted a strategic pivot toward the casino‑gaming sector.
The partnership with WarHorse is a key component of Mobiquity’s broader strategy to capture tax‑efficient, non‑gaming revenue streams. WarHorse operates two major Nebraska venues—WarHorse Casino Lincoln and WarHorse Casino Omaha—whose permanent casino in Lincoln opened on November 4 2024. By leveraging NRT Technology’s extensive reseller network, Mobiquity can accelerate rollouts to additional casinos, positioning itself to scale the CPMN™ platform across the industry.
Dean Julia, CEO of Mobiquity, said the deployment "demonstrates the scalability of our technology in a regulated environment and opens a new revenue channel for WarHorse while preserving the guest experience." Matthew Olden, CEO of Context Networks, added that the deployment "allows WarHorse to unlock the economic value of its floor as media while maintaining regulatory compliance."
The casino‑gaming advertising market represents a vast, untapped opportunity. By monetizing existing infrastructure, operators can generate substantial non‑gaming revenue without new capital expenditures, while advertisers gain access to high‑value consumers. Mobiquity’s move into this space signals a strategic shift away from the volatile political advertising market toward a more stable, regulated industry.
While the deployment marks a significant milestone for Mobiquity, the company’s financial headwinds remain a concern. The shift to gaming is intended to stabilize revenue, but the company must still navigate liquidity challenges and demonstrate sustained growth to reassure investors and stakeholders.
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