Mobiquity Technologies entered a five‑year strategic agreement with NRT Technology, a leading casino payment and cash‑management provider, to embed Mobiquity’s AI‑driven advertising platform into NRT’s casino solutions. The partnership will allow casinos worldwide to deliver real‑time, highly targeted advertising across multiple touchpoints, leveraging Mobiquity’s programmatic ad serving and optimization capabilities.
The deal grants Mobiquity immediate access to NRT’s distribution network, which spans more than 1,000 casino properties in North America, Latin America, Europe, Macau, the Philippines, and Singapore. By integrating its platform with NRT’s existing hardware and software, Mobiquity can target guests using behavioral, geographic, and psychographic data while maintaining a private, secure framework.
For Mobiquity, the agreement represents a strategic pivot toward monetizing its AI‑powered ad‑tech in a high‑growth vertical. The company has faced significant net losses and declining revenue in recent quarters, making new revenue streams critical. The partnership is expected to accelerate revenue generation in the third quarter of 2025 and beyond, as casinos deploy the platform more quickly and at scale.
NRT Technology, founded in 1993, specializes in payment processing, cash handling, and cash‑management solutions for the casino industry. Its portfolio includes financial kiosks, table‑game platforms, and loyalty apps, all of which provide integration points for Mobiquity’s advertising technology. The collaboration leverages NRT’s global reach and established relationships with casino operators to embed targeted advertising into existing casino ecosystems.
While the announcement does not include financial figures for Mobiquity, the partnership is positioned to offset the company’s recent financial challenges. By tapping into a network of over 1,000 properties, Mobiquity can generate incremental revenue from programmatic ad placements, potentially improving its top‑line and contributing to a more balanced income statement in future periods.
The agreement also signals a broader industry trend toward data‑driven, AI‑enabled advertising within gaming venues. As casinos seek to monetize guest data while maintaining privacy, Mobiquity’s platform offers a scalable solution that can adapt to diverse casino environments, from slot machines to table games and digital signage.
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