Topgolf announced it is installing regulation-size field goal posts at 50 venues nationwide for the '25-'26 season, introducing a new 'Topgolf Field Goal Challenge' game. This initiative blends golf and football, aiming to attract a broader audience and diversify entertainment options.
To promote this new feature, Topgolf launched the 'Dadternship' campaign, seeking one father figure for a summer gig to 'inspect' the new field goal posts. This unique marketing effort is designed to generate buzz and engage with a specific demographic.
CEO Artie Starrs stated that this move mirrors the thrill of football preseason energy and provides fans with a new way to test their accuracy. These creative operational and marketing strategies are crucial for driving traffic and enhancing the overall player experience at Topgolf venues.
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