Topgolf announced the official launch of its new game, Topgolf Sonic the Hedgehog, which became exclusively available for play at all Topgolf venues across the U.S. and Glasgow on November 15. This marks the Sonic the Hedgehog franchise's first venture into the golf entertainment space, developed in partnership with SEGA®.
The new game leverages Toptracer technology to provide an interactive experience, aiming to attract a broader audience beyond traditional golf enthusiasts. Additional Toptracer-enabled franchise venues around the globe are expected to debut localized versions of the game in the first quarter of 2025.
This initiative is designed to enhance the player experience, drive traffic to Topgolf venues, and increase engagement by offering unique, tech-driven entertainment options. Such collaborations are key to Topgolf's strategy of maintaining its position as a leader in modern golf entertainment.
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