Microsoft Bing announced the introduction of Bing Video Creator to its app, which utilizes OpenAI's Sora model to allow users to generate videos from text prompts. This marks the first time Sora's video generation capabilities are available for free, as OpenAI typically restricts access to paying customers. The feature is initially available on mobile, expanding Bing's generative AI offerings.
Providing free access to a powerful AI tool like Sora can significantly boost Bing's user engagement and market share, especially against competitors. This move leverages Microsoft's strategic partnership with OpenAI to deliver cutting-edge AI capabilities to a broader audience. It enhances Bing's value proposition and reinforces Microsoft's commitment to integrating advanced AI across its consumer products.
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