Madison Square Garden Sports Corp. announced on September 21, 2025, a landmark partnership with GAME 7, naming it the first-ever jersey patch partner of the New York Rangers. This multi-year marketing partnership will commence with the Rangers' centennial season in 2025-26.
The GAME 7 logo will be featured on all Rangers game jerseys, including the Centennial jersey, and on retail jerseys sold at Madison Square Garden's in-arena stores. This visibility marks a significant new revenue stream and brand integration for the team.
The partnership also includes a Rangers centennial season theme night game at The Garden during the 2025-26 season, exclusive merchandise drops, and an original content series across Rangers digital channels. Mark Messier, a co-founder of GAME 7 and a Rangers legend, is involved in the collaboration, adding a genuine alignment to the partnership.
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