Madison Square Garden Sports Corp. announced on October 10, 2024, the renewal and expansion of its marketing partnership with Benjamin Moore, a leader in paint, color, and coatings. Benjamin Moore will continue as the Rangers' in-game helmet sponsor, with its logo featured on player helmets during all home and away pre-season, regular season, and post-season games.
The partnership expands Benjamin Moore's role to the Official Paint, Stain and Coatings Partner of the New York Rangers. A new private hospitality space, 'The Benjamin Moore Boardroom,' will be introduced inside Madison Square Garden, enhancing premium offerings for fans.
The renewed agreement also commits to continuing community initiatives focused on renovating and enhancing youth hockey rinks across New York City's boroughs and Westchester. Benjamin Moore will receive key branding on digitally enhanced dasherboards during nationally televised Rangers home games and will be featured on MSG Networks throughout the season.
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