Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. announced a multi-year agreement with Snapple on April 10, 2025. Snapple, a beverage brand of Keurig Dr Pepper, is now the Official Tea Partner of the New York Knicks, New York Rangers, The Garden, and MSG's Arena Concert Series.
This partnership integrates Snapple into the marketing and fan experience across MSGS's premier sports and entertainment assets. The agreement is expected to provide Snapple with significant brand exposure through association with iconic teams and venues.
The collaboration adds to MSGS's portfolio of corporate sponsors, contributing to its revenue streams from marketing partnerships. It also offers fans new beverage options at games and events held at Madison Square Garden.
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