Madison Square Garden Entertainment Corp., Madison Square Garden Sports Corp., and Sphere Entertainment Co. announced a renewed and expanded partnership with PepsiCo on March 5, 2025. PepsiCo is now an Official Partner across the MSG Family of Companies.
This multi-year agreement signifies the continued collaboration with a global beverage and foods company, reinforcing the value of MSGS's sports and entertainment assets. The expanded partnership is expected to provide PepsiCo with broad exposure across various venues and teams.
The renewal ensures ongoing revenue from a major corporate sponsor, contributing to MSGS's financial stability. It also allows for continued integration of PepsiCo's brands into the fan experience at Madison Square Garden and other properties.
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