Amperity, the AI-powered customer data cloud, announced on August 5, 2025, that M&T Bank has selected its platform to unify customer data across the bank's operations. This collaboration represents a significant advancement in M&T Bank's customer data capabilities.
The implementation of Amperity's platform will enable M&T Bank to build more comprehensive customer profiles and deliver more personalized banking experiences. Kim Nupp, Director at M&T Bank, stated that Amperity will consolidate customer interactions into a unified view, helping to deliver more relevant and timely communications.
This strategic technology adoption supports M&T Bank's data-driven strategy by streamlining data management and deploying insights across channels. It aims to provide a more comprehensive understanding of customer needs, preferences, and behaviors, ultimately leading to enhanced customer experiences across all touchpoints.
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