Vail Resorts announced on August 12, 2025, the introduction of 'Epic Friend Tickets,' a new benefit for 2025/26 season-long Epic Pass Holders. This initiative aims to make it easier for loyal guests to bring friends to the slopes by offering significant savings on lift tickets.
Eligible Pass Holders will receive 6-10 Epic Friend Tickets, providing a 50% discount on lift tickets at the company's 37 North American resorts for the 2025/26 winter season. This new benefit replaces and upgrades the former Buddy Tickets, which offered lower savings.
Additionally, friends who redeem an Epic Friend Ticket can apply 100% of its cost toward an eligible 2026/27 Epic Pass, providing a further incentive for new guests to commit to the Epic Pass program. This strategy is designed to foster loyalty and attract new customers to the sport.
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