Myseum, Inc. (NASDAQ: MYSE) released its new private social‑networking app, Picture Party, on the iOS App Store on December 17, 2025. The platform lets users create encrypted, time‑bound photo and video events that automatically delete content after a set period. An Android version is slated for release before year‑end. Picture Party builds on Myseum’s patented privacy technology, which grants participants granular control over who can view, save, or invite to each event.
The launch follows Myseum’s rebranding from DatChat in August 2025 and signals a strategic shift from a messaging‑centric business to a broader privacy‑first social‑media ecosystem. By adding a dedicated event‑based sharing service, Myseum aims to capture a growing segment of privacy‑conscious consumers and families who want to preserve digital memories securely while keeping data out of the hands of AI and advertising platforms.
Financially, Myseum reported 2024 revenue of $436 000, a 35.1% decline from the prior year, and a net loss of $4.24 million. In the most recent quarter, the company posted a net loss of $1.20 million and an earnings‑per‑share figure of –$0.280. The continued losses reflect the company’s heavy investment in product development and marketing as it builds a new customer base for Picture Party, while revenue remains modest as the platform is still in early beta.
The privacy‑first social‑networking market is expanding as consumers grow wary of data scraping and AI monetization. While exact market size figures are not disclosed, industry analysts estimate that the digital‑legacy and privacy‑focused segment could reach several hundred million users worldwide. Myseum’s main competitors include niche private‑networking apps such as Secret Circle and private‑group features in larger platforms, but Picture Party differentiates itself with time‑bound events, user‑specific media permissions, and automatic content deletion—features that are not widely available elsewhere.
Monetization for Picture Party is expected to come from tiered subscriptions, in‑app purchases, and premium secure storage and AI‑powered organization tools. CEO Darin Myman emphasized that the platform “redefines how users engage around shared moments” and that the company’s mission is to give users ownership of their memories rather than making them a product of an algorithm. The company’s recent sale of its stake in RPM Interactive for approximately $6.5 million further underscores its focus on the core Picture Party business.
Market reaction to the launch has been positive, driven largely by the company’s recent patent approvals and the anticipation of a new privacy‑focused product. After the U.S. Patent and Trademark Office granted a notice of allowance for the Picture Party patent in early December, the company’s shares experienced a notable uptick, reflecting investor confidence in its intellectual‑property portfolio and the potential for a new revenue stream. The announcement also followed the divestiture of the RPM stake, which was viewed as a strategic move to concentrate capital on the new platform.
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