CarnoSyn® Brands, a division of Natural Alternatives International, Inc. (NAI), announced a new distribution partnership with B&D Nutritional Ingredients, Inc. This strategic agreement, which took effect on October 1, 2024, designates B&D as a distributor for NAI’s newly introduced carnosine booster, TriBsyn™. B&D will distribute TriBsyn™ to the U.S.-based nutritional dietary supplement, functional food, and beverage market segments.
TriBsyn™ is a patent-pending ingredient that utilizes proprietary technology to increase beta-alanine bioavailability and absorption, while effectively eliminating the paresthesia sensation commonly associated with efficacious dosages of beta-alanine. The product was launched in August 2024 and is designed to reach untapped consumer segments, including older adults, vegetarians, and vegans, by boosting carnosine levels without discomfort.
This partnership aims to drive awareness and growth for the TriBsyn™ innovation. B&D Nutritional Ingredients is a leading raw material distributor, and their expertise and established network are expected to broaden TriBsyn™'s market penetration. The collaboration leverages B&D's specialty ingredient portfolio and just-in-time inventory capabilities to support the expansion of TriBsyn™ into new applications.
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