On October 16, 2025, Nature’s Sunshine Products, Inc. (NASDAQ: NATR) announced that its Board of Directors has appointed Kenneth Romanzi to succeed Terrence Moorehead as Chief Executive Officer. Romanzi will assume the role and become a member of the company’s board on October 29, 2025. The announcement was issued via a GlobeNewswire release from Lehi, Utah.
Kenneth Romanzi brings more than 40 years of experience in the consumer‑packaged‑goods industry. He previously served as President, CEO and board member of B&G Foods, Inc., where he led a strategic transformation that grew full‑year revenue from $1.6 billion to $2 billion, improved profitability, reduced leverage, and completed multiple acquisitions. Prior to B&G, Romanzi held senior roles at Nabisco, The Ultimate Juice Company, Hasbro, and Ocean Spray Cranberries, where he managed large sales forces and expanded brands into international markets.
The appointment of Romanzi signals a potential acceleration of Nature’s Sunshine’s digital‑first strategy and distributor empowerment initiatives. His background in scaling complex consumer brands and driving operational efficiencies aligns with the company’s recent focus on digital sales growth and AI‑powered tools for its consultant network. Investors will likely view the leadership change as a catalyst for continued execution of the company’s growth agenda and a reinforcement of its commitment to shareholder value.
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