Neo-Concept International Group Holdings Limited announced the successful establishment of Lineowa Fashion and Lifestyle LLC, a new joint venture with Liwa Trading Enterprises LLC. This collaboration marks a significant step in NCI’s strategy to expand its retail presence in the UAE and the Gulf Cooperation Council (GCC) markets.
The joint venture aims to launch an e-commerce platform by the end of 2024, with plans for the first physical store in the UAE to debut by the first quarter of 2025. This initiative underscores NCI's commitment to leveraging its acquired brands and integrated capabilities to capture new market opportunities.
This strategic move is expected to enhance NCI's direct-to-consumer presence and diversify its market reach. The partnership with Liwa Trading Enterprises LLC, a prominent retail operator, provides NCI with local market expertise for its expansion efforts.
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