Neo-Concept International Group Holdings Limited announced the soft opening of its first Les100Ciels store in the Middle East and North Africa (MENA) region. The store, located at The Galleria Al Maryah Island in Abu Dhabi, commenced operations on March 27, 2025.
This milestone represents a significant step in NCI's journey, following the successful launch of its joint venture with Liwa Trading Enterprises LLC. The debut of The Galleria store, alongside a new Middle East e-shop, is a pivotal step in delivering a comprehensive shopping experience in the MENA region.
Ms. Eva Siu, Chairlady and CEO of NCI, stated that this new store reflects the company's commitment to growing the Les100Ciels brand in the MENA region. This expansion leverages NCI's acquired brands and integrated capabilities to capture new market opportunities.
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