Nocera, Inc. (NASDAQ: NCRA) announced that it will allocate $2 million of its corporate treasury to purchase Bitcoin (BTC) over the coming weeks, with the digital asset to be held in the United States by an institutional‑grade custodian. The move marks a departure from the company’s traditional cash‑and‑equity management approach and signals a new direction for its treasury strategy.
Prior to the Bitcoin allocation, Nocera’s financial performance had been modest. In the third quarter of 2025 the company reported sales of $1.6 million, up from $1.36 million in the same quarter a year earlier. Earlier in the year, Q1 2025 revenue was $4.53 million with a net loss of $0.26 million, while Q2 2025 revenue was $3.97 million and the company posted an earnings per share of –$0.03. These figures provide context for the significance of the $2 million allocation relative to the company’s overall scale.
Management explained that the Bitcoin purchase is part of a broader strategy to diversify the treasury and preserve liquidity for strategic transactions. CEO Andy Jin said the allocation “provides diversification for our corporate treasury while maintaining flexibility for the Company to pursue strategic transactions.” The move is supported by a $300 million convertible note facility that closed its first $8 million tranche on November 20, 2025, giving Nocera additional capital to fund digital‑asset initiatives and potential acquisitions.
The announcement triggered a sharp market reaction. Following the news, NCRA’s share price fell 11.63 percent, with trading volume more than four times the average. Investors appeared concerned that allocating corporate treasury funds to a highly volatile asset could increase balance‑sheet risk for a company with a market capitalization of roughly $18.5 million.
While the $2 million allocation is small compared to the convertible‑note facility, it represents a strategic pivot toward digital assets. The decision underscores Nocera’s willingness to experiment with alternative investments while maintaining a focus on growth through acquisitions. The company’s current cash‑rich position and healthy liquidity ratios suggest it can absorb the volatility, but the market’s reaction highlights the sensitivity of investors to treasury risk exposure.
"This allocation marks the beginning of the Company's digital asset strategy," said Andy Jin. "We believe Bitcoin provides diversification for our corporate treasury while maintaining flexibility for the Company to pursue strategic transactions."
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