The9 Limited announced that its wholly-owned subsidiary, Shanghai The9 Information Technology Co., Ltd., signed a Joint Venture agreement with Shenzhen JiTuo Interactive Technology Co., Ltd. The new Joint Venture will operate an AI algorithms mobile advertising business.
The9 will hold a 51% stake in the Joint Venture, making it one of The9's consolidated subsidiaries. JiTuo, a game development partner with AppLovin and an agency partner for Apple Search Ads in China, will contribute its AI advertising model and data algorithm system.
JiTuo committed that the Joint Venture will achieve an annual profit of more than RMB20 million, approximately US$2.8 million, in 2025, with profit increasing by at least 50% annually in 2026 and 2027. The Joint Venture is expected to provide marketing solutions for The9's upcoming new games, including MIR M.
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