Netflix announced a 10-year partnership with WWE to stream 'Monday Night Raw,' with the weekly show set to debut on the streaming platform on January 6. This agreement is valued in excess of $5 billion and includes an option for Netflix to extend for an additional 10 years or opt out after five.
Under the terms of the deal, Netflix will become the exclusive home of 'Raw' in the U.S., Canada, the United Kingdom, and Latin America, with additional countries to be added over time. The streaming platform will also carry all WWE shows overseas, including 'Smackdown' and 'NXT,' as well as premium live events like WrestleMania, SummerSlam, and Royal Rumble.
This major strategic move significantly expands Netflix's live content offerings, aiming to introduce professional wrestling to a broader global audience. The partnership underscores Netflix's commitment to diversifying its entertainment portfolio and driving subscriber engagement through high-impact live events, which are crucial for its advertising business.
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